SEO – Search Engine Optimization

SEO or Search Engine Optimisation is the art of working with a website to make it more appealing to Google, to get it listed at the top of their search results, in turn drastically increasing the amount of traffic to your website.
On the actual website, tags and lables, heading structure, content, compressed and zipped files, speed of loading and many other aspects can be altered to have Google see what it wants to see.
Additionally keyword text can be linked from many external sources to the website. Google follow all these links, which adds credibility to your website.

We generally work on a campaign of 8 keywords. A keyword would be a search term that your clients would put into Google. At the end of a campaign we would expect these 8 keywords to be well ranked on the first page of Google. A campaign would run for 6 months and would start from $300 per month. After the six months we recommend maintaining an ongoing campaign, working on other keywords at a rate of $100 per month

In every campaign we always get results, if for any reason we didn’t improve your websites ranking we would continue to work on the SEO for no additional cost. We’re so confident that we can improve your websites ranking we are even happy to work on a keyword and receive payment when it is on the first page of Google.

Generally your SEO results are very permanent. However to stop competitors overtaking you, we do suggest a maintenance link building campaign to show Google that your website is still active.

In short, yes. Google regularly ban websites that use techniques that it considers unethical or black-hat. This is why it is so important to have a dedicated group of professionals who are transparent in their methods and that you can trust to optimise your results.